A primary poll is the currently active poll which:
1. Takes over the phone number of your account and the votes are counted for that specific poll when it is active
2. The primary poll data is inserted into the WEB widget and the on-air graphics (if available for your account) which is accessible using the event code.
When you start a poll by clicking the "Play" button or by launching a poll from scratch, the previous active (primary) poll is stopped automatically.