In order to create a WEB poll, log in to you ExciteM account:
1. go to "Create a poll" section
2. enable WEB feature
3. Go to WEB settings tab on the right
4. Choose a template from the template gallery
5. Select a background from the drop down list
You can preview how the poll looks before launching it using the "Template Preview" button (you need to have a question and options typed in order to use this feature)
Here's a video showing the entire process